I've worked across social commerce, heavily regulated MedTech, digital marketing SaaS, and data infrastructure – B2B2C and D2C products at different stages and scales. I'm not a "hand off a spec and wait" PM. I get into the detail of technical solutions and design choices because the best decisions happen when product, engineering, and data are thinking together, not in sequence.
I’ve built platforms from scratch, killed features and entire services that weren’t earning their place, and pivoted strategies mid-flight when the evidence pointed elsewhere. These experiences helped me develop the product sense that I find increasingly important in AI-assisted day-to-day product work. I am driven by experimentation. Here, I share how I approach it.