Hi, I am Ketevan

 (or as most call me – Keti). I've never had a traditional portfolio because I don't believe I fit neatly into one box. I have evolved through different careers and multiple locations, cultures, and sets of unique challenges, ultimately building resilience and adaptability to change. (Side note, I wouldn't do it any other way.)

I started as a journalist, drawn to untangling the complex world we live in and how stories get told. That same curiosity pulled me toward what has re/shaped much of the world we know - technology. The questions I've pursued have been not just what it can do, but how it works, why it is designed the way it is and what can I do with it.

Product management became the natural intersection of these interests: it's where storytelling meets systems thinking, where understanding people and understanding technology come together. Early in my career as a product manager, I learned about the gap between what looks good and what actually works. I trained in UX/UI design to understand how people actually experience the things we build – what makes an interface intuitive versus frustrating, where friction helps and where it hurts.

I look for layouts and interfaces as much in the digital world, as in the analog one. You'll find me travelling for the architecture that intrigues me; and when words fall short to describe what I see, I lean into photography – visually rich medium that fascinates me ever since I got my first camera in late 2008.

Originally I come from the country of Georgia and currently live in Berlin, Germany.

Below is my career timeline. Click to expand and if you're curious about anything specific, just ask.